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Français English DeutschExplore my professional journey through these key projects
Managing micro-projects for international clients
Consulting services via FreelancerMap and Guidepoint for international clients.
Digital Transformation Consultant
12 micro-projects successfully delivered within deadlines and budgets.
Gemini TW — Scope: Taiwan
Migrate Richemont's e-commerce solutions to SFCC and SAP.
Project coordination and launch with the central PMO.
Conversion rate +20%, cart abandonment −15%.
Bluegate — Scope: Japan
Upgrade to Klarna V2 for improved security and user experience.
Project coordination with the central PMO and stakeholders.
Successful Klarna V2 migration — 100% of fraud risks eliminated.
For Swiss cantonal health insurance funds
Design a robust ERP solution for cantonal health insurance funds.
Business Analyst / Product Owner
Improved efficiency of health insurance operations.
A selection of my achievements in digital transformation and complex project management
Managing micro-projects for international clients
E-commerce migration for Richemont (Taiwan)
Bluegate — Klarna V2 upgrade (Japan)
For Swiss cantonal health insurance funds
Trend break forecasting, root cause analysis, fraud detection
2 service offerings and 350 key accounts (€35M)
Global PIM for 1M+ references across 18 countries (€25M)
EMEA campaign supporting CIOs in their IT migration projects
Launch of the "Ça Roule" platform in Morocco
B2B prospecting in mobile OTT markets
OpenPlug Studio community: 5K → 15K users
National campaign for 60+ GE medical establishments
What my clients and colleagues say
"The migration of our e-commerce platform to Salesforce Commerce Cloud, led by Ismaël, transformed our customer experience. His expertise in digital product management and mastery of agile methodologies reduced fraud by 50% while improving user journeys by 35%. Exceptional leadership in a complex international context."
Digital Director, Luxury House
"As Product Owner on our ERP project, Ismaël demonstrated a remarkable ability to translate business requirements into technical solutions. His command of the SAFe framework and rigour in BPMN modelling accelerated our delivery by 30% while optimising 50% of our key processes."
Systems Director, Swiss Insurer
"The migration of our AI solutions to Google Cloud under Ismaël's leadership was a model of execution. His data-driven approach and KPI management via Grafana increased our operational visibility by 50%. His dual BA and Product Owner competency was critical in delivering 100% of features on time and on budget."
CTO, Telecoms Operator
Have a project? Feel free to get in touch.
This strategic initiative aimed to provide expert consulting services to international clients via specialized platforms such as FreelancerMap and Guidepoint. Support covered the full spectrum of digital transformation, including organizational change management and operational oversight of micro‑projects aligned with clients' strategic objectives.
The environment featured complex conditions with legacy systems, resistance to change, and high ROI expectations. Projects had to adhere strictly to cost‑time‑quality constraints while remaining agile to adapt to market changes.
Senior Digital Transformation Consultant & Micro‑Project Manager
Utilised agile methodologies (Scrum, Kanban) to manage several micro‑projects concurrently with rapid delivery cycles and continuous adaptation.
Applied the ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) to support organizational transformations.
Developed interactive dashboards to monitor project performance in real-time against defined KPIs.
Analysis: This chart shows the distribution of managed micro‑projects by status. Out of 18 initiated, 12 were successfully delivered (67%), 4 are in progress (22%), and 2 are in planning (11%). The high success rate demonstrates the effectiveness of the project management methodology.
Analysis: Quarterly progression of client satisfaction measured via NPS surveys. A steady increase (+28 points over 5 quarters) reflects continuous improvements in processes and communication. Systematic feedback enabled rapid adjustments.
Seamless digital transition for 100% of supported clients, with 92% solution adoption.
Managed 10+ micro‑projects concurrently with an 89% success rate and only 3.2% budget overrun on average.
Delivered 5 SAP S/4HANA training modules to 350+ users, achieving 94% satisfaction.
The consulting support enabled successful international digital transformations through hands‑on guidance, robust analytics, and agile, user‑centric project management. The mix of structured methodology and flexible approach delivered tangible results in complex, evolving environments.
Client Feedback: "The support was pivotal in the success of our digital transformation. The pragmatic approach, tracking dashboards, and transparent communication made the difference in a complex context with multiple stakeholders." – COO, International Group
This strategic project aimed to migrate Richemont Group’s existing e‑commerce solutions (luxury and jewelry) to Salesforce Commerce Cloud (SFCC) and SAP to enhance customer experience (CX) and optimize business processes in the Asia‑Pacific region, with a particular focus on Taiwan.
The situation involved a legacy platform nearing obsolescence, declining conversion rates, and inability to meet rising digital customer expectations. The SFCC migration aimed to create a unified, scalable, customer‑centric platform integrated with SAP for inventory and order management.
Migration Project Manager & Regional Coordinator
Employed Scrum methodology with 2‑week sprints and regular Agile ceremonies (daily stand‑ups, sprint reviews, retrospectives).
Coordinated across Salesforce teams, SAP integrators, and UX agencies via a clear governance model with weekly syncs.
Defined and monitored 15 key e‑commerce performance indicators through real‑time dashboards to measure migration impact.
Analysis: Comparison of key e‑commerce metrics pre‑ and post‑migration to SFCC shows significant improvements: +20% in conversion rate, –15% in cart abandonment, +18% in average order value, and +30% in NPS.
Analysis: Monthly evolution of conversion rate over 12 months (6 months pre‑migration, 6 months post‑migration). Launch of new platform (July 2022) led to a progressive and sustained rise from 1.8% to 2.4% (+33% at peak).
Significant performance boosts: +20% conversion, +18% average cart value, +25% organic traffic via improved SEO.
30% NPS increase and 40% support ticket reduction due to optimized customer experience.
Reduced time-to-market for new marketing campaigns by 30% with seamless SAP integration.
Client Testimonial: "Migrating to Salesforce Commerce Cloud transformed our ability to deliver a premium customer experience. KPI improvements exceeded expectations, and SAP integration streamlined operations." – Digital Director, Richemont APAC
This critical project aimed to upgrade Richemont Japan’s payment solution to Klarna V2 with two‑factor authentication (2FA) to comply with new Japanese regulations and strengthen security of luxury e‑commerce transactions.
Amid a 40% rise in fraud attempts and stricter regulations, migration to Klarna V2 was essential for PCI‑DSS compliance and delivering a secure yet seamless payment experience for discerning customers.
Digital Project Manager
Project managed in 2‑week sprints, with prioritized backlog (MoSCoW) and weekly technical reviews.
“Security by Design” approach with regular audits and detailed documentation for PCI‑DSS certification.
Simultaneous monitoring of security (fraud, compliance) and user‑experience (abandonment rate, conversion).
Analysis: Pre/post migration comparison shows a 52% reduction in fraud attempts while maintaining stable cart abandonment rates. The 2FA implementation did not negatively impact user experience.
Analysis: Significant drop in security incident frequency after migrating to Klarna V2. Additional checks eliminated all successful fraud incidents post‑migration.
Full regulatory compliance and 52% reduction in fraud attempts with no successful incidents.
15% increase in positive payment experience ratings and 30% fewer support calls.
Automated checks reduced review time for suspicious transactions by 40%.
This project enhanced transaction security for Richemont Japan while preserving premium user experience. The balanced approach between security and UX, combined with rigorous risk management, achieved all objectives with no trade-offs.
Testimonial: "The transition to Klarna V2 greatly enhanced our security without complicating the user journey. The perfect balance of protection and usability even increased customer trust." – CFO, Richemont Japan
This strategic project aimed to develop a custom ERP to modernise management of affiliations and contributions for Swiss-French AVS insurance funds, replacing fragmented, manual legacy systems with a centralised, automated solution.
Given complex business processes, stringent legal compliance requirements, and sensitive data, the new platform needed to guarantee accuracy, traceability, and efficiency while enabling a smooth transition from legacy systems.
Business Analyst & Product Owner
Implemented scaled Scrum with Program Increments (PI) and synchronized team planning.
Integrated regulatory requirements from design phase and performed regular audits with legal experts.
Migrated data in batches with validation at each stage and rollback capabilities.
Analysis: Significant operational gains post‑ERP AVS4 implementation, with 65% fewer manual errors and 40% faster dossier processing.
Analysis: Productivity improved steadily post‑launch, reaching +60% after 6 months thanks to user upskilling and ongoing optimisations.
40% reduction in dossier processing time and 60% productivity increase.
100% of processes compliant with Swiss regulations and full traceability.
+45 NPS from users thanks to intuitive interface and optimised workflows.
AVS4 ERP transformed management of Swiss‑French insurance funds by delivering efficiency, accuracy, and compliance. The user‑centred design and rigorous legal integration were key success factors.
Testimonial: "The new platform has revolutionised our daily management. Time savings and reduced errors allow us to focus on supporting our insured rather than administrative tasks." – Director, Geneva AVS Fund
This ambitious program aimed to develop a portfolio of AI/ML solutions to enhance services for Orange TV, Orange Bank, and Mobile by transforming big data into actionable insights to anticipate technical incidents and detect fraud.
With growing data volumes and rising customer expectations, AI needed to shift the operator from reactive to proactive service management.
AI Product Owner & Business Analyst
Industrialised ML pipelines with Vertex AI and data governance in BigQuery.
Aligned teams with PI planning increments and shared demos.
Monitored production models with Grafana and automated alerts.
Analysis: Key model performance indicators show an average accuracy of 89% and a 55% reduction in false positives in fraud detection.
Analysis: Critical incidents reduced by 32%, with early detection averaging 4 hours before occurrence.
50% more risk visibility and ability to predict 85% of incidents.
€2M/year saved in incident management and fraud prevention.
40% reduction in time-to-market for new AI models.
This AI program positioned Orange as a technology innovation leader in the telecom sector by transforming critical service management through machine learning. Industrialised approach and business-tech alignment delivered tangible value at scale.
Testimonial: "The AI solutions developed have radically transformed our operations. We have shifted from firefighting to true anticipation, which changes everything for service quality and customer experience." – CTO Orange France
This data transformation project aimed at migrating the business intelligence systems for 350 Orange enterprise clients (€35M revenue) to a unified BI platform, replacing fragmented solutions with an integrated, efficient ecosystem.
With data scattered across 15 source systems and inconsistent reports, the migration sought to deliver unified visibility, reliable KPIs, and centralized data governance for sales and marketing teams.
Data BI Project Manager
Migrated in batches with validation at each stage and rollback procedures.
Automated data flows via Azure Data Factory with built‑in quality checks.
Designed insight‑driven dashboards using Power BI and QlikView.
Analysis: All key indicators improved significantly post‑migration. Data reliability increased from 50% to 90%, and report generation time halved.
Analysis: New platform adoption reached 80% of regular users by month three, with growing satisfaction thanks to training and support.
Unified, reliable indicators with 75% improved business trust.
50% faster monthly report production.
215% ROI in 18 months due to optimisations.
This BI migration transformed decision‑making for enterprise accounts by supplying trustworthy and actionable insights. Rigorous data governance and user‑focus drove project success.
Testimonial: "The new BI platform revolutionised our enterprise management. Finally we have a unified, reliable view enabling real-time informed decisions." – Enterprise Accounts Director, Orange Business Services
Schneider Electric launched its "One Offer Data" strategic program to centralise product data management across 18 countries using the inRiver PIM platform. The project covered over 1 million SKUs with a €25M budget.
With data fragmented in 15 heterogeneous systems and manual processes causing 40% catalog errors, the migration aimed to create a single source of truth and harmonise processes globally.
Project Management Officer (PMO)
Implemented SAFe with synchronized Scrum and Kanban rituals.
Appointed data stewards per country responsible for quality.
Real‑time dashboards via JIRA and Power BI.
Analysis: Product data quality rose from 30% to 95% via stewardship and automated controls.
Analysis: Country-level migration proceeded at 3 countries/month once industrialised.
Unified processes in 18 countries with lower maintenance costs.
65% faster product catalogue publication.
Reliable product reporting with harmonised metrics.
This program transformed Schneider Electric’s product data management by establishing sustainable data governance and industrialised processes. Scaled agile approach handled multicountry complexity while maintaining pace.
Testimonial: "Migrating to inRiver was a milestone for our digital transformation. We now have a unified global view of product data." – Data Director, Schneider Electric
Dell Technologies launched a European lead generation campaign for its Data Center and BYOD solutions. The French market offered 15% growth potential with over 500 IT projects identified among large enterprises and mid-market companies.
In a highly competitive environment against HP and Lenovo, the goal was to position Dell as the preferred technology partner for critical infrastructure projects.
Sales Account Executive EMEA
Targeted personalized outreach to the top 200 French accounts.
Prioritization using budget/authority/need/timeline matrix.
Value‑based approach focused on customer ROI.
Analysis: Exponential pipeline growth due to precise targeting and rigorous qualification.
Analysis: Data Center solutions dominated the pipeline with 68%, followed by BYOD and Virtualisation offers.
+8% market share gain in Data Center solutions.
56 new decision‑maker contacts established in the IT ecosystem.
Industrialised lead‑to‑opportunity processing flow.
This initiative strengthened Dell’s commercial presence in the French IT infrastructure market, demonstrating the effectiveness of structured strategy and disciplined execution.
Testimonial: "The campaign generated tangible pipeline opportunities with conversion rates exceeding expectations. A remarkable commercial execution." – France Commercial Director, Dell EMC
Imperial Tobacco launched the "Ça Roule" campaign in Morocco to promote its new rolling tobacco range. The project involved creating a digital community platform with a €1M budget.
In a highly competitive market with five major players, the aim was to engage young adults (18–35) and achieve 30% digital share of voice within six months.
Digital Project Manager
Focus on engagement and user‑generated content.
Responsive design with optimized mobile user flow.
Applied viral loops and referral marketing strategies.
Analysis: Exponential traffic growth through SEO, viral content, and social campaigns, exceeding target by 35%.
Analysis: Strong engagement, bounce rate under 35%, with average session duration over 5 minutes.
+22% market share in 8 months.
Leader on social networks with 45% share of voice.
15 strategic partnerships with local retailers.
The “Ça Roule” platform established a dynamic digital ecosystem that transformed brand-consumer relationships in Morocco by successfully combining digital presence and local engagement.
Testimonial: "The platform exceeded expectations by building a real community around the brand. The mix of digital and local events was winning." – Marketing Director Morocco, Imperial Tobacco
Mobibase, a leading OTT player, sought to expand its content partnership network in the MENA and Southern Europe regions. OTT market was growing 25% annually with mobile surge.
Facing fierce global competition from over 10 players, the challenge was establishing Mobibase as the preferred aggregator/distributor of premium mobile content.
Business Development Assistant
Comprehensive ecosystem mapping in OTT space.
Targeted outreach to key decision makers.
Developed tailored offers for each segment.
Analysis: Steady growth in partner network, reaching 3–4 new agreements per month at peak.
Analysis: Successful focus on priority markets, with strong presence in Middle East and North Africa.
150+ channels added to catalog.
Presence in 8 new countries.
Strengthened strategic operator partnerships.
This project significantly enhanced Mobibase’s OTT market position by expanding its partner network and strengthening presence in strategic regions.
Testimonial: "The structured business development approach accelerated our growth in key markets with relevant partner selection." – CEO, Mobibase
OpenPlug Studio—a cross‑platform mobile development environment acquired by Alcatel‑Lucent—aimed to triple its developer community amid growing OS fragmentation with five major mobile platforms.
Against competitors like PhoneGap and Appcelerator, the objective was to position OpenPlug as a premium technical solution for native cross‑platform app development.
Assistant Product Manager
Focus on developer experience and DX.
Structured onboarding journey.
Continually integrate user feedback.
Analysis: Exponential community growth driven by technical evangelism and continuous product enhancements.
Analysis: Leadership established on Android and iOS with rising adoption on Windows Phone through SDK improvements.
60% reduction in development time.
Average rating of 4.7/5 on developer stores.
Recognised as a "Cool Vendor" by Gartner.
This initiative positioned OpenPlug Studio as a leading cross‑platform mobile development solution with an engaged community and industry recognition.
Testimonial: "Community growth and documentation improvements were key to OpenPlug's adoption by enterprise developers." – Product Manager, Alcatel‑Lucent
GE Healthcare launched a national campaign to manage end-of-life maintenance for its radiology equipment after 20 years in service. The fleet included 850 devices across 350 healthcare institutions.
With strict regulatory standards (RF norms and ISO 13485) and compliance risks, the objective was to ensure secure equipment transition without service interruptions.
Business Manager Assistant
Equipment prioritized based on criticality.
Region-by-region controlled migration waves.
Personalised support for each institution.
Analysis: Excellent 78% conversion rate thanks to proactive approach and tailored support.
Analysis: Significant improvements across all operational metrics, reducing maintenance incidents by 92%.
Equipment compliant with safety standards.
€15M generated from renewal program.
Strengthened relationships with healthcare institutions.
This campaign enabled a secure and efficient transition of medical equipment, reinforcing GE Healthcare’s position as trusted partner in healthcare.
Testimonial: "The structured and proactive approach enabled smooth transition while ensuring continuity of care for patients." – Technical Director, CHU Paris
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